Introducing the Seattle Consumer Index

Everyone takes note when the Consumer Confidence Index is published every month.  It’s a bellwether for future sales and good or bad economic times for everyone.  Thanks to our proprietary dataset of consumer behavior though, we’ve created something more local and immediate: the Seattle Consumer Index.

Using the PlaceProps Analytics dataset, we track and aggregate visits to four of Seattle’s largest shopping centers: University Village, Pacific Place, Northgate, and Southcenter.  Every Monday morning at 10:00 AM we will release the previous week’s results.  All you have to do is follow @SeaConsumerINDX on Twitter, or check out www.placeprops.com.

The Seattle Consumer Index is designed to act like a stock index: not only its week-over-week changes are important, but also how its level today compares to a year ago.  To establish its initial value, we also had to peg it to something.  Therefore, we set an index level of 500 for the week of July 6, 2015.  Here is a graph of its performance since the end of June:

The Seattle Consumer Index will fluctuate with seasons, weather, store sales, and consumer preferences.  We hope you find it interesting to watch, and we’ll look forward to reporting it to you every Monday morning.  If you have questions or suggestions, please leave a comment here!

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Find us at: http://www.placeprops.com

PlaceProps Analytics publishes proprietary, GPS-based consumer movement data for commercial real estate site selection, out of home audience measurement, retail trade area definition, and urban planning.  Available online. 

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® "PlaceProps" is a registered trademark of Avenace Incorporated, Seattle, WA.